XR in the Enterprise

Company cases


Boeing has been working on XR for a long time. Now, they’ve achieved great results in utilising AR in the assembly operations support. In the following presentation, Paul Davies explains their approach to AR in supporting wire harness installation.


Airbus is creating cabin designs using 3D modelling and VR. As a results, the time lag between choosing a virtual new cabin design and its physical installation is far quicker and more cost effective. (Using a CAVE system)

Bell Helicopter

FCX-001 was built in less than six months. That’s 10 x faster than normal. Usually it takes 5-7 years to design a helicopter. Decision to build product mock-ups in VR instead of making them physically had a profound effect on the entire design process.


Audi has now deployed VR showrooms to some 1 000 dealerships. It also employs VR technology internally in various domains, ranging from sales&training to technical development and automotive production. With VR they’re taking the next step in their strategy to combine digital innovation with the strenghts of the brick-and-mortar dealership.


Porsche found out that using remote assistance technology to support service technicians in the dealerships cut the average service time time by 40%. Naturally, they’re now scaling the approach to all dealerships in the US. Although, I’d imagine that they’ve switched their AR glass supplier as ODG has been in trouble.


thyssenkrupp, a German elevator manufacturer has launched VR showrooms in Asia and the Middle East. Virtual reality enables customers gain insight into areas that are usually out-of-reach and gives them a realistic feeling of product, solutions and the way technologies work. Image credit: thyssenkrupp


Bosch is using AR for technical training. They’ve been developing their approach for years and have found out that test results and information retention have improved due to AR. They’re currently scaling AR capabilities internationally to several countries and training centres.

Interesting Research & Resources

Harvard Business Review – Mixed Reality: A New Dimension of Work (2018)

A survey describing how enterprise executives see mixed reality at the moment. N = 394 executives from diverse industries and companies with over 250 people. Sponsored by Microsoft, thus the term Mixed Reality used.

McKinsey Quarterly – Accelerating product development: The tools you need now (2018)

McKinsey has identified solutions for incumbent enterprises to update their R&D practices. Two important ones are the concept of digital twin and using VR to speed up the product development process.

VR Intelligence and SuperData Research – XR Industry Survey 2018

Survey questioned 595 VR and AR professionals around the world. Enterprise segment is seeing the most growth compared to the consumer side. Also, while AR generated headlines, enterprise end users still use VR more heavily for every industry segment.

Gartner – Top 10 Strategic Technology Trends for 2019

Trend No. 6 is Immersive technologies and Gartner predicts they’ll change how users interact with the world. By 2022, 70% of enterprises will be experimenting with immersive technologies for consumer and enterprise use, and 25 % will have deployed to production.

Digi-Capital – Analytics Platform

Digi-Capital has created an interactive dashboard for exploring the XR market data. Advertised to cover 29 AR/VR/XR sectors and 50+ countries/regions.

PTC – The State of Industrial Augmented Reality (2018)

A white paper by one of the biggest technology companies working in the XR sector. Quite limited but gives some additional perspective. Their previous report (2017) is also worth a look.

Kari Peltola

My mission is to help people have positive, memorable and meaningful experiences.